Getting a website builder for yourself is the first part. But maintaining mobile responsiveness and practices is the other important part. The reason for this is that mobile responsiveness is very important from a user experience perspective because a good experience drives other connected actions like scrolling, viewing, clicking, and then transactions. Over the last 4 or 5 years, it is seen that more than half of the website traffic is mobile traffic. This has made mobile traffic far more important.
If you buy a website builder and are managing the website with the help of a provider or even yourself, you will for sure need to understand what goes into maintaining a mobile-first strategy. Keeping in mind the practices and tactics can not only help you achieve your traffic number but also sales. So, to understand how you can do this, keep reading further.
- Make sure that the design is simple
Mobile applications and mobile web designs should be simple and effective on small screens. Unnecessary design elements can confuse users and make it difficult for customers to navigate your application. This can put your goals at risk. For example, a very complex design can increase the buying time. Similar rules apply to mobile apps and mobile app developers too and not just website owners.
- Ensure that CTAs have color consistency
With your website builder, you can edit and even design the CTA’s (call-to-action) which are key for anyone who has to buy a product or service. Consistent design elements, such as color schemes and prints, create a consistent user experience. It will also make it easier for users to familiarize themselves with your mobile application and navigate to the desired destination in the application. When your calls to action are bold, short calls to action will support conversations that can be optimized through A / B testing.
- Prioritize content
As a practice, owners of a website that deploy website builders should remember this- when it comes to designing primarily mobile devices, content is key. Because there are space constraints on small screens, web designers and website owners need to make sure that the most critical elements are displayed, because those are the ones users who are actively searching for.
If your site works well on a mobile device, it translates better to all devices. Which is thy, mobile first approach also means content-first approach. Mobile devices have many limitations, such as screen size and bandwidth, so the design in these settings forces you to brutally prioritize content. An organic approach leads to more content-oriented and therefore more user-friendly content design. The heart of the site is its users, hence ensure that content is prioritized because that is what users want.
- Provides intuitive navigation
Intuitive navigation is essential when it comes to providing a smooth and clean user experience for mobile devices. Web designers and owners can use features such as post-load navigation (along with hamburger menus) to display secondary elements on web pages. This helps users to easily find the information they need.
- Avoid annoying pop-ups
As we always mention, mobile devices have limited space and no user wants pop-ups or ads to appear on the screen all of a sudden. Website owners and designers just need to focus on what’s important to users and give them what they’re looking for first.
- Try and test your work on a real device
No one is better than seeing for yourself how useful (or useless) a website is. Browse your website on different phones, starting from yours or even a tablet apart from your desktop/laptop. Is it easy to browse the website or even navigate? Does it load on time? Are the text and images easy to read? All the questions will help you understand if the website is mobile-ready and friendly or not.
Hoping you have understood how to maintain a mobile-first strategy with website builders. If you want to know more about website builders, please leave your feedback or comments in the section below. We will answer your queries to the fullest.